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Men’s jewellery has long been an afterthought—cheap, uninspired and the supporting act of an outfit rather than a statement itself. But Lox & Chain is flipping the script, proving that men’s jewellery can be bold, meaningful and built to last.
This isn’t just another brand riding the wave of trends; it’s redefining what jewellery for men should be. Unique, high-quality and anything but ordinary.
It’s easy to see why they have quickly become an insider favourite.
A Story Worth Wearing
Founded in 2020 by Zak and Frei, partners in both life and business, Lox & Chain wasn’t born in a boardroom. It wasn’t cooked up in a marketing lab or designed to hit quarterly sales targets. No, it resulted from a simple frustration: Zak wanted earrings. Frei went looking. The options? Mass-produced, uninspired and utterly forgettable.
Rather than settle, they did what any enterprising creatives would do—they learned to make their own. Armed with a $2,000 budget and a jewellery-making course, the pair began crafting pieces that blended meaning, artistry and top-tier craftsmanship.
Fast forward five years and their once-bedroom-based brand has evolved into a multi-million-dollar powerhouse with a global following. But at its core, Lox & Chain is still about the same thing: jewellery with personality.
What Makes Lox & Chain Different?
For starters, every piece is crafted from solid recycled 925 sterling silver—no cheap plating, no flimsy designs that fall apart after a few wears. The brand leans into Indonesia’s world-renowned silversmithing traditions, ensuring each piece is made with skill and intention.
The aesthetic, meanwhile, is a perfect balance of boldness and refinement. Think rugged yet elegant, detailed but never over-the-top. It’s jewellery designed to be worn, lived in and—most importantly—loved.
Standout Pieces
Memento Locket Signet Ring
A modern heirloom, this Locket Signet Ring isn’t just jewellery—it’s a time capsule. Designed to hold an engraving or a tiny photo, it’s deeply personal without feeling gimmicky.
Crafted in sterling silver with Lox & Chain’s signature bloodstone texture, it’s the kind of piece you never take off.
Breakable Heart Pendant
Love, loss, friendship, or something in between—this Breakable Heart Pendant tells a story. Designed to split in two, it creates two separate necklaces, making it the perfect piece to share (or keep both halves for yourself—no judgement).
Made from solid recycled silver and finished with a dark oxidised patina, it’s tough enough to withstand the years, much like a real connection.
The Cuff
Minimalist, sleek, and effortlessly cool, The Cuff is the kind of bracelet that elevates any outfit. Crafted from solid sterling silver with a brushed finish, it’s an understated essential designed to be worn solo or stacked for maximum impact.
It shows that classic doesn’t have to mean boring.
Staple Huggie Silver
A timeless staple in the truest sense, this Huggie Earring is the definition of less is more. Designed to hug the ear comfortably, it’s crafted from sterling silver with a sleek, polished finish.
Perfect on its own or as part of a curated ear stack.
Boot Lighter Carabiner
Ever wished your jewellery did more? Meet the Boot Lighter Carabiner. A western-inspired cowboy boot that holds a lighter, clipped onto a sterling silver carabiner.
It’s part function, part fashion and 100% conversation starter.
More Than Just Accessories
What makes Lox & Chain so compelling isn’t just the jewellery—it’s the ethos. This is a brand built on creativity, craftsmanship and a refusal to settle for the ordinary. The pieces aren’t mass-produced; they’re labours of love, designed for people who see jewellery as more than just decoration.
With its roots still firmly planted in the independent, small-business mentality, Lox & Chain continues to grow without losing sight of what makes it special. Whether you’re after a piece that tells your story, a bold addition to your daily look or just something damn cool, this Australian brand has you covered.
Now, if you’ll excuse us, we need to go pick out a few pieces before they sell out.
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In partnership with Lox and Chain – words and opinions are Ape’s own.
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Credit : Source Post
